The car becomes "YourWagen"
"The car" was once a common Volkswagen brand claim. "YourWagen" is now the motto of an international marketing campaign that shows a VW as a partner in a wide variety of life situations. It is about the "SurfWagen", the "MumsWagen" or the "LoveWagen". The campaign kicks off with a one-minute TV commercial, which can be seen tomorrow evening in England on the casting show "Britain's Got Talent" on the ITV channel.
At the same time, further true stories, pictures and videos of Volkswagen drivers and their cars will be published on the Volkswagen UK website. In addition, there will be numerous activities on social media channels, as well as in dealerships and at other events. The campaign will then be rolled out globally from next month.
The opening film shows memories of friendship and love and how difficulties can be overcome and hobbies can be turned into careers. It also features the legendary Herbie, a movie star. (aum)
More info for topic: VW , Marketingkampagne
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Volkswagen campaign "YourWagen".
Photo: Autoren-Union Mobilität/Volkswagen
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Volkswagen campaign "YourWagen".
Photo: Autoren-Union Mobilität/Volkswagen
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Volkswagen campaign "YourWagen".
Photo: Autoren-Union Mobilität/Volkswagen
Download:
Volkswagen campaign "YourWagen".
Photo: Autoren-Union Mobilität/Volkswagen
Download:
Volkswagen campaign "YourWagen".
Photo: Autoren-Union Mobilität/Volkswagen
Download: