Ducati closes the first three quarters with a slight decline in sales of four percent compared with the first nine months of the previous year. That is 1991 fewer motorcycles. The main reason for this is the market in China, which has fallen by almost half, where just under 2200 of the total of 47,867 machines worldwide were delivered. In the most important markets, sales figures were slightly above the previous year's level:
In the Italian home market, 8474 motorcycles were sold and in the USA 6704 machines. In both cases, this represents a two percent increase over the same period last year. In Germany, new registrations rose by one percent to 5764. The most successful model was the Ducati Multistrada V4, of which 8680 were sold worldwide.
"Due to a complex market situation, we are currently experiencing a decline in sales in China - a country where Ducati is very popular and where we have a unique community of enthusiasts. We have already developed a full action plan to address the situation. We will continue to closely monitor this market and aim to bring it back to the results of the past," said Francesco Milicia, Ducati Vice President Global Sales and After Sales. (aum)
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