Lancia is preparing for a new start in 2024. To mark the occasion - and because the brand is celebrating its 117th birthday on November 27 - the Stellantis Group has posted a three-part video series online entitled "Lancia. Story of a comeback", in which its CEO, Luca Napolitano, documents the past and future of the traditional manufacturer. In the first episode, he takes a look at the model history and the connection between design and automotive innovation with Roberto Giolito, former Fiat designer and current head of Stellantis-Heritage.
Shot in Turin, the episode entitled "Cars for Living" shuttles between the Centro Stile design center and the Stellantis Heritage Hub, where over 300 historic automobiles are on display. The dialog between Napolitano and Giolito alternates with images of the vehicles that represent Lancia's craftsmanship and the importance of form. The range extends from the Lancia Lambda from the 1920s, the world's first automobile with a self-supporting body, to the four-door versions of the Lancia Aprilia (from 1937) and Lancia Flaminia (from 1957) with their counter-rotating doors. Two further episodes focusing on design and mobility are to follow. (aum)
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