With the Dalai Lama in the Lancia
Olivier François, Global Chief Marketing Officer of the Stellantis Group, has been inducted into the "Advertising Hall of Fame".
Photo: Autoren-Union Mobilität/Stellantis
Olivier François, Global Chief Marketing Officer of the Stellantis Group.
Photo: Autoren-Union Mobilität/Stellantis
Olivier François, Global Chief Marketing Officer of the Stellantis Group.
Photo: Autoren-Union Mobilität/Stellantis
Olivier François, Global Chief Marketing Officer of the Stellantis Group, with Bono.
Photo: Autoren-Union Mobilität/Stellantis
Olivier François, Global Chief Marketing Officer of the Stellantis Group, with Bruce Springsteen.
Photo: Autoren-Union Mobilität/Stellantis
Olivier François, Global Chief Marketing Officer of the Stellantis Group, with Bill Murray.
Photo: Autoren-Union Mobilität/Stellantis
The American Advertising Federation (AAF), the American advertising industry association, has inducted six new members into the "Advertising Hall of Fame". Among them is Olivier François, Global Chief Marketing Officer of the Stellantis Group. The jury justified the induction with his talent for combining commercialism with a sensitivity for social issues and environmental ethics. He has achieved global recognition for his brands by winning over personalities from all over the world, cultural icons from the film and music industry and well-known environmentalists.
Olivier François' remarkable marketing campaigns included putting the Dalai Lama in a Lancia during the opening ceremony of the Olympic Games in Beijing, where he stood up for human rights in Tibet together with actor Richard Gere. He persuaded Nobel Prize winners Mikhail Gorbachev, Lech Walesa and Nelson Mandela to campaign together for free elections in Myanmar. Together with actor Sean Penn, François organized a campaign practically overnight to support Haitian aid organizations, which received Jeep vehicles to distribute food and water after a catastrophic earthquake in the country.
François also brought the city of Detroit back into focus. In 2012, in the midst of the great economic recession that hit Chrysler's home city particularly hard, François was responsible for the first two-minute commercial in the history of the Super Bowl, the American football final, accompanied by the music of rapper Eminem, whose commercial "Imported from Detroit" can still be seen on YouTube today. Again during the Super Bowl in 2020, François achieved the feat of having Bill Murray appear in a new version of "Groundhog Day" in an advertisement for the Jeep Gladiatior.
François also teamed up with U2 musician Bono's RED organization to donate millions to the fight against AIDS and coronavirus with Fiat. François then managed to convince Bruce Springsteen to appear in the Super Bowl campaign "The Middle" - the first time the musician had agreed to do TV advertising for a brand. And perhaps François' biggest coup was getting the elusive Hollywood star and environmentalist Leonardo DiCaprio to be an ambassador for the Fiat 500 Electric.
Oliver François joined Fiat from Citroën in 2005. After the merger with the Chrysler Group, he was first responsible for Lancia and then for the Chrysler brand (2009). From 2011, François was CEO of Fiat Automobiles. Although the company has restructured three times - from Chrysler Group to Fiat Chrysler Automobiles (FCA) to Stellantis (2021) - François has always filled the role of Chief Marketing Officer. (aum)
More info for topic: Olivier François , Stellantis , Marketing-Chef , Advertising Hall of Fame
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Olivier François, Global Chief Marketing Officer of the Stellantis Group, has been inducted into the "Advertising Hall of Fame".
Photo: Autoren-Union Mobilität/Stellantis
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Olivier François, Global Chief Marketing Officer of the Stellantis Group.
Photo: Autoren-Union Mobilität/Stellantis
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Olivier François, Global Chief Marketing Officer of the Stellantis Group.
Photo: Autoren-Union Mobilität/Stellantis
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Olivier François, Global Chief Marketing Officer of the Stellantis Group, with Bono.
Photo: Autoren-Union Mobilität/Stellantis
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Olivier François, Global Chief Marketing Officer of the Stellantis Group, with Bruce Springsteen.
Photo: Autoren-Union Mobilität/Stellantis
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Olivier François, Global Chief Marketing Officer of the Stellantis Group, with Bill Murray.
Photo: Autoren-Union Mobilität/Stellantis
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