Sven Schuwirth heads sales and marketing at Seat
Sven Schuwirth will become Seat's Chief Sales and Marketing Officer on February 1. The former COO of Cupra succeeds Kai Vogler, who is taking on new responsibilities at Volkswagen Financial Services Overseas.
Sven Schuwirth held a senior position at Audi from 2004 to 2016, where he was responsible for brand development and corporate identity as well as brand strategy and digitalization. He then moved to BMW for three years before returning to Audi, where he was responsible for the newly created "Audi Brand, Digital Business and Customer Experience" department. Sven Schuwirth has been working for Seat in Martorell since June 2021. In his new role, he reports directly to CEO Wayne Griffiths. (aum)
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