Skoda has begun redesigning its more than 4,000 dealerships worldwide in line with the new corporate identity. The first showrooms with the new design are currently being built in Vietnam, where the brand has only been on the market for two months. In Europe, there are dealerships in Estonia, Belgium, Norway, Poland and the Czech Republic. In addition, the first city store with a completely new CI opened its doors in the Serbian capital Belgrade in October. It presents current models and merchandising products and offers the opportunity for coworking and a coffee.
One of the largest Skoda showrooms has also opened its doors in Kuwait. It focuses on a digital customer experience with a video wall, touchscreen table and digital information stands. As part of its internationalization strategy, Skoda also wants to expand its presence in the Middle East. (aum)
More info for topic: Skoda , Corporate Identity
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