Lexus stays on the court

Lexus will once again accompany the ATP Tour in men's tennis this year as the official automobile and platinum partner. This year, the brand will be present at almost twice as many tournaments. After the kick-off in New Zealand, the ATP 250 Open Sud de France in Montpellier, France, will be the first European tournament starting today. Lexus will present its range of models to the spectators and provide cars for the players and organizers.

Lexus is supporting a total of 14 tournaments throughout the region this year: in addition to France, the tournaments will be played in Germany, Great Britain, Spain, Kazakhstan and Italy, among others. The finals will once again take place in Turin in November as the highlight of the season.

The brand also remains the title sponsor of "ATP Head2Head". In this format, various exciting and entertaining challenges are presented on the ATP Tour's digital and social channels. Fans will have the opportunity to experience their favorite athletes in a duel off the tennis court and get to know new sides of the players. (aum)